Venue Management

Riot’s Brazil Venue Nightmare: From Empty 15K Arena to 150-Seat Studio

Riot Games faced significant venue issues in Brazil, first with an embarrassingly empty 15,000-seat arena for the 2017 League of Legends Mid-Season Invitational, leading to drastic ticket price reductions and attempts to hide the lack of attendees. This resulted in a nine-year hiatus from hosting major international events in the country. Riot's recent return with the First Stand event utilized a tiny 150-seat studio, which has now drawn complaints for being too small, highlighting Riot's struggle to find appropriate venue sizes after past extremes.