Video Game Marketing
Ongoing coverage on Video Game Marketing.
Latest coverage
Control Resonant Is Receiving Remedy’s “Biggest Marketing Campaign” To Help It Weather A Crowded Calender This September
Remedy Entertainment is launching its "biggest marketing campaign" for Control Resonant to ensure it stands out in a crowded September release window. Communications director Thomas Puha stated that the company trusts the quality of the game and is supporting it with extensive promotional efforts. The game is also competitively priced and features multiple factions and a combo-focused combat system.
Hidden Zelda: Ocarina Of Time blurb found as Nintendo beats Summer Game Fest
Nintendo has altered the description for the upcoming remake of The Legend of Zelda: Ocarina of Time on its website, initially describing it as a full remake for the Nintendo Switch 2 with updated visuals and designs, before changing it to a more generic statement. This change has led to speculation about Nintendo's secrecy surrounding the project, which is slated for release in 2026.
Grand Theft Auto 6 Coming in November Unless Something “Catastrophically Goes Wrong,” Says Insider
An insider claims Grand Theft Auto 6 is still on track for a November release, with marketing set to begin on June 21st. Take-Two Interactive CEO Strauss Zelnick reiterated the November 19th launch date. The game is expected to release on Xbox Series X/S and PlayStation 5.
Spore devs say the evolution game's previews were more ambitious than what they were actually making, and they 'built a fantasy in people's minds that was unachievable'
Former developers of Spore admit that the game's ambitious previews, particularly Will Wright's GDC 2005 presentation, created an unrealistic expectation for the final product. They acknowledge that the marketing built a fantasy of a deep simulation that the game, which was always intended as a collection of minigames, could not achieve.
Gears of War: E-Day’s Budget is “Upwards of $400 Million” – Rumor
A rumor suggests that Gears of War: E-Day has a development budget exceeding $400 million, a figure described as "insane" by insider Tom Henderson. The game, which is an Xbox console exclusive, features advanced graphics including realistic destruction and ray-traced lighting. The article also mentions a pulled trailer that briefly showed a PlayStation 5 logo, contradicting claims it was never planned for the platform.
The Elder Scrolls 6 Is Still Nowhere to Be Seen, 8 Years Later
Eight years after its initial announcement, The Elder Scrolls 6 remains in development with no official release date or gameplay revealed. Xbox chief Matt Booty stated the game looks amazing and is progressing well, but Bethesda Game Studios is prioritizing showing it at the right time. Despite updates from Todd Howard indicating it has passed playable milestones and is built on Creation Engine 3, the prolonged silence has led to speculation and frustration among fans, especially considering the development timelines of other major titles like Starfield.
Does The Ocarina Of Time Remake Teaser Signal Zelda’s Sanding Down Its Edges?
A teaser for the upcoming remake of The Legend of Zelda: Ocarina of Time has raised concerns about Nintendo potentially 'sanding down' the series' unique artistic edges for broader market appeal, especially in light of the upcoming live-action movie. While the remake's visuals are technically impressive, the author worries it lacks the distinct personality seen in previous Zelda titles and may be overly sanitized for mass consumption.
New Joy-Con Colours And A Stand-Alone Direct Are Inbound For Splatoon Raiders
Nintendo announced a standalone Direct presentation for Splatoon Raiders on June 30th, promising more details about the upcoming game. The company also revealed a Splatoon-themed Splatfest from July 10th-12th and a new blue and yellow Joy-Con colorway launching alongside the game on July 23rd.
Games Inbox: What will be in the Nintendo Direct today?
Readers speculate on the contents of an upcoming Nintendo Direct, with predictions ranging from a The Legend of Zelda: Ocarina of Time remake to new Switch 2 titles. Discussions also touch upon Xbox's exclusivity policies, the perceived lack of innovation in modern game design, and the aging gamer demographic.
Issues and Activism
GOG has apologized for mistakenly sending an email containing Nazi symbols in a newsletter promoting a Slavic fantasy game. The company acknowledged the error, stating that a series of mistakes were made, and the issue was discussed on Reddit.
1666 Amsterdam's prologue is taking a beating from Steam commenters. That just seems unfair.
The prologue for Panache Digital Games' upcoming action RPG 1666: Amsterdam, developed by Assassin's Creed veteran Patrice Désilets, has received harsh criticism on Steam. Despite a mixed reception and a low Steam rating, the author argues that the prologue, intended as an introductory experience, is being unfairly judged as a full demo, leading to unrealistic player expectations and damaging the game's potential.
Issues and Activism
Sony and Amazon are investigating their supply chains for potential funding of armed conflict. Separately, confusion has arisen around a discount offer for Marathon Deluxe Edition, which provides bonuses to free-trial players without requiring the full game purchase.
PS5's Fairgames Dodged State of Play, But Could It Be Rebranded at Summer Game Fest?
Sony's live service game Fairgames, potentially to be rebranded as Break In, was not featured in the recent State of Play broadcast. The article speculates that Summer Game Fest could be a more suitable venue for its re-reveal, given its audience and the event's focus on live service titles.
Quiz: Minns du spelvärldens taglines?
This article presents a quiz testing players' memory of famous taglines from the video game industry. It highlights how memorable phrases were crucial for selling games before the era of extensive trailers and developer diaries.
Latest PS5 State of Play Already Most Watched Ever, On Track to Overtake PS Showcases
The latest PlayStation State of Play broadcast has become the most-watched ever, surpassing previous records set by other State of Play and PlayStation Showcase events. This indicates Sony's success in leveraging the State of Play format for communication with its audience, with future broadcasts expected to continue this trend.
Latest PS5 State of Play Now Sony's Second Biggest Livestream Ever
Sony's latest State of Play livestream has become its second most-viewed broadcast ever, accumulating over five million views and surpassing previous PS Showcases. The PS5 reveal event from June 2020 remains the most watched at 15 million views. Individual trailers for Marvel's Wolverine and God of War Laufey were among the most popular videos from the event.
God Of War’s Cube Was The Star Of State Of Play
The PlayStation State of Play event revealed God of War Laufey, with the cubic companion character Phranque, voiced by Jack Quaid, emerging as a breakout star. Phranque and his ribbon companion Rue are presented as potential allies for Faye in the afterlife. While the game's release date is unconfirmed, it is slated for PlayStation 5.
EA SPORTS™ COLLEGE FOOTBALL 27 REVEALS COVER ATHLETES CELEBRATING THE NEXT GENERATION OF FOOTBALL STARS
Electronic Arts has revealed the cover athletes for EA SPORTS College Football 27, featuring Dante Moore, Malachi Toney, and Kewan Lacy on the Standard Edition, and Colin Simmons, Leonard Moore, Jayden Maiava, and Coach Curt Cignetti on the Deluxe Edition. The full game reveal is scheduled for June 4th, with a worldwide launch on July 9th, 2026. Early access will be available through EA Play starting July 2nd.
Will GTA 6 be at Summer Game Fest 2026? I wouldn't be surprised
This article discusses the possibility of Grand Theft Auto 6 appearing at Summer Game Fest 2026, a year after its second trailer and ahead of its November 19 release date. It explores Rockstar Games' unpredictable marketing strategies and the potential impact of crunch culture on promotional plans.
Fable reboot delayed until February 2027
Microsoft has delayed the Fable reboot, developed by Playground Games, to February 2027. The company cited a desire to give the game its own dedicated release window, avoiding a crowded period that includes other major Xbox titles and Grand Theft Auto VI. A new look at Fable is expected at the Xbox Games Showcase on June 7.
