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"It's a choice" - A Plague Tale developer Asobo doesn't believe smaller teams need to use gen-AI to compete

Asobo Studio, the developer behind the A Plague Tale series and Microsoft Flight Simulator, does not believe smaller game development teams need to use generative AI to compete. Producer Eric Chort stated that the studio prioritizes creativity and authenticity, viewing AI as a potential threat to these aspects. Asobo prefers to focus on organic development and smart production choices rather than relying on AI solutions.

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