Blizzard Battle.net Focuses on Curation, Not Competition
Blizzard's Battle.net storefront is not aiming for massive game volume. The platform will focus on curated, high-quality titles for its core audience. Recent additions like Cyberpunk 2077 highlight this selective strategy.
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Blizzard say Battle.net isn't looking to fight Steam and Epic for supermassive storefront supremacy, despite recently nabbing The Witcher 3 and Cyberpunk 2077
Blizzard Entertainment's Battle.net storefront is not aiming to compete with Steam or the Epic Games Store for sheer volume of games. Instead, senior vice president Andrew Guerrero stated that Battle.net will maintain a focused approach, curating a selection of high-quality titles that appeal to their core audience, including recent additions like The Witcher 3 and Cyberpunk 2077.
Blizzard isn't "trying to do the Steam or Epic Games Store thing" by putting Cyberpunk 2077 and The Witcher 3 Remastered on Battle.net, says exec
Blizzard Entertainment executive Andrew Guerrero stated that the company is not aiming to replicate Steam or the Epic Games Store with its Battle.net platform. While Cyberpunk 2077 and The Witcher 3 Remastered are being added, the focus remains on curated, high-quality experiences that align with their core player base's interests.
