Eve Online Developer CCP Games Rebrands as Fenris Creations
CCP Games has rebranded to Fenris Creations following a management buyout from Pearl Abyss. The company aims to distance itself from political associations with the former 'CCP' name. Fenris Creations is also partnering with Google DeepMind to explore AI in its games.
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CCP Games, the developer behind Eve Online, has rebranded to Fenris Creations after 28 years. The company's CEO stated the decision was made to distance the company from political associations, specifically mentioning the Chinese Communist Party.
"I'm not going to fight the Chinese Communist Party" – Why Eve Online firm CCP Games rebranded to Fenris Creations
CCP Games has rebranded to Fenris Creations and completed a management buyout from its former owner, Pearl Abyss. CEO Hilmar Veigar Pétursson cited strategic divergence and the need to avoid political issues associated with the 'CCP' name as reasons for the change. The company also announced a research partnership with Google's DeepMind division and outlined future plans for its Eve Online universe, including Eve Frontier and Eve Vanguard.
Eve Online Developer CCP Games Rebrands to Fenris Creations
CCP Games has rebranded to Fenris Creations and partnered with Google DeepMind to explore AI-driven gameplay experiences in its persistent live games, including Eve Online. The company, which recently underwent a management buyout from Pearl Abyss, will continue its day-to-day operations unchanged with a focus on long-running virtual worlds and strategic decision-making.
EVE Online studio CCP Games turns independent and rebrands as Fenris Creations
CCP Games, the developer of EVE Online, has become an independent studio and rebranded as Fenris Creations after its management team purchased it back from Pearl Abyss for $120 million. The company will operate autonomously, focusing on its strategy and creative direction for persistent live games. Fenris Creations also announced a research partnership with Google DeepMind to advance AI in complex systems, using EVE Online as a study environment.
