A crossover promotion for the game Invincible offers players a cosmetic item in exchange for purchasing New York pizza, sparking discussion about the nature of such collaborations. The article notes that the pizza offered is not authentic New York pizza.
The gaming landscape is buzzing with numerous collaborations, from in-game events like The Division 2 and Dead by Daylight to character inclusions in Fortnite and WWE 2K26. Franchises are also expanding into new media, with a Persona Netflix series reportedly in development and Fallout's second season filming. Merchandising and cross-media promotions continue, seen in LEGO Batman skins and Elden Ring plushies, reflecting a broad trend of IP integration.