Respawn Entertainment has revealed that Cyberpunk will be featured in a new event for Apex Legends. Separately, actor Walton Goggins confirmed that filming has begun for Fallout season 3, where he will portray "The Ghoul."
The gaming landscape is buzzing with numerous collaborations, from in-game events like The Division 2 and Dead by Daylight to character inclusions in Fortnite and WWE 2K26. Franchises are also expanding into new media, with a Persona Netflix series reportedly in development and Fallout's second season filming. Merchandising and cross-media promotions continue, seen in LEGO Batman skins and Elden Ring plushies, reflecting a broad trend of IP integration.