Grand Theft Auto 6 marketing campaign begins in Miami
Rockstar Games and Take-Two Interactive have launched an extensive marketing campaign for Grand Theft Auto 6 in Miami. The campaign features "Welcome to Vice City" signage installed at the Kaseya Center, with IGN and Retro Gamer reporting the signage cost nearly $1 million. Gamespot also noted the campaign includes a 34-song album.
The marketing efforts have generated local criticism, with Gamespot mentioning concerns regarding cost and perceived glorification of crime, while Retro Gamer specifically cited protests from local police. Take-Two Interactive had previously indicated that more marketing for Grand Theft Auto 6 would be forthcoming, comparing its promotional needs to the Barbie movie.
Coverage across 3 outlets
GTA 6's $1 million billboard goes up despite protests from local police as Rockstar's real-life Miami takeover…
Rockstar Games has launched an extensive marketing campaign for Grand Theft Auto 6 in Miami, featuring a $1 million billboard at the Kaseya Center. Despite some local police protests, the campaign is underway, generating significant fan excitement. The article also briefly mentions Grand Theft Auto 6's potential competition for awards in future years.
Grand Theft Auto 6's Miami Takeover Begins as Rockstar Spends Nearly $1 Million on 'Welcome to Vice City' Signage
Rockstar Games has reportedly invested nearly $1 million in installing a "Welcome to Vice City" sign in Miami as part of the marketing campaign for Grand Theft Auto 6. This move signals the beginning of the game's promotional efforts.
GTA 6 Is Taking Over Miami, One Airlifted Letter At A Time
Rockstar Games and Take-Two Interactive are launching an extensive marketing campaign for Grand Theft Auto 6 in Miami, featuring large "Welcome to Vice City" letters installed at the Kaseya Center. The campaign includes a 34-song album and has generated some local criticism regarding its cost and perceived glorification of crime.
