Don't worry, GTA 6 is still planned for November, marketing push will begin this summer

Take-Two CEO Strauss Zelnick confirmed that Grand Theft Auto 6 is still on track for its November 2026 release date. He also stated that the marketing campaign for the highly anticipated game will commence this summer. Zelnick acknowledged discussions around the game's potential price point but did not reveal specifics, while also commenting on the rising costs of current-generation consoles.

• COMPANY Take-Two Interactive
• GAME Grand Theft Auto 6
• PLATFORM PlayStation 5
• PLATFORM Xbox Series X
• COMPANY Rockstar