Grand Theft Auto 6’s Release Scares Take-Two’s CEO “a Billion” Times More Than Other Games

Take-Two Interactive CEO Strauss Zelnick expressed significant anxiety about the upcoming release of Grand Theft Auto 6, stating his fears are amplified a billion times compared to other games. He emphasized the importance of creative independence and providing unlimited resources to development teams. Zelnick also discussed the company's approach to game pricing, focusing on delivering immense value to consumers at a fair price, despite rising inflation.

• COMPANY Take-Two Interactive
• GAME Grand Theft Auto 6
• PLATFORM PlayStation 5
• PLATFORM Xbox Series X
• COMPANY Rockstar Games