GTA Is Like Barbie, Take-Two Boss Says
Take-Two Interactive CEO Strauss Zelnick compared the marketing strategy for Grand Theft Auto 6 to that of the Barbie movie, emphasizing the need for aggressive promotion even for well-known IPs. He explained that creating enthusiasm and clearly communicating what players will experience is crucial for success, drawing parallels to his past experience in the film industry.
Gamespot
- Entities
- Strauss Zelnick
- Marketing
- Video Game Release
- Take-Two Interactive
- Grand Theft Auto 6
- PlayStation 5
- Xbox Series X
- Entertainment Industry
- Rockstar Games
Original source
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