Atari Acquires Crossy Road Developer Hipster Whale
Atari has acquired Australian studio Hipster Whale, the creators of Crossy Road, for nearly $30 million to boost its mobile gaming presence.
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Atari has acquired Hipster Whale, the development studio behind the popular mobile game Crossy Road. This acquisition marks a strategic move for Atari to expand its portfolio and leverage Hipster Whale's expertise in the mobile gaming market.
Atari acquires Crossy Road developer Hipster Whale
Atari has acquired Australian studio Hipster Whale, the developer behind the mobile hit Crossy Road, for an initial sum of $29.3 million, with potential earn-outs reaching $40 million. This acquisition aims to bolster Atari's mobile development and publishing capabilities, with Hipster Whale co-founder Matt Hall set to lead the expansion. Atari CEO Wade Rosen highlighted the shared vision for classic retro-style gaming and the potential to expand Atari's mobile business by combining Hipster Whale's expertise with Atari's intellectual property.
Crossy Road developer Hipster Whale acquired by Atari
Atari has acquired Australian mobile game developer Hipster Whale, known for the hit title Crossy Road, for nearly $30 million. This move aims to significantly expand Atari's presence in the mobile gaming market by leveraging Hipster Whale's expertise. The acquisition is a key part of Atari's growth strategy, as stated by Chairman and CEO Wade Rosen.
