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Marathon Sales Lag Expectations Amidst Platform Concerns

Unique sources
10
high diversity
Articles
13
clustered
Updated
19 days ago
Sentiment
Mostly negative
across coverage
SummarySYNTHESIZED

Bungie's Marathon has sold approximately 1.2 million copies, falling short of initial expectations. PC, particularly Steam, accounts for the vast majority of sales, with PlayStation 5 significantly underperforming. Despite lukewarm commercial results, Bungie remains committed to the game's long-term development and updates.

Coverage across 10 outlets

13 articles
Wolfs Gaming Blog

Marathon Has Nearly Sold 1.5 Million Copies – Is It Enough?

Bungie's Marathon has sold nearly 1.5 million copies since its March release, with less than 300,000 sold in April and May. The majority of sales are on Steam, with PlayStation 5 and Xbox trailing significantly. This performance raises concerns about the game's high development cost and potential future layoffs at Bungie, despite the recent launch of its second season, 'Nightfall'.

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PC Gamer

Despite the negativity, Marathon was one of last month's best-selling games, though there's a catch

Despite significant negativity, Bungie's Marathon was a top seller by revenue in the US during March and has maintained a notable player count on Steam. However, the game's high development cost and Sony's acquisition of Bungie suggest it may not yet be the commercial success anticipated, especially considering its player count has dropped since launch.

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Happy Gamer

Marathon’s Quarter-Billion Budget Crash-Lands: 1.2M Sales Can’t Save Bungie’s Sci-Fi Dreams

Bungie's sci-fi extraction shooter Marathon, developed with a budget exceeding $250 million, has struggled to retain players since its launch. Despite initial player numbers, concurrent player counts on Steam and Xbox have significantly declined, raising concerns about the game's financial viability and Bungie's future projects under Sony.

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Happy Gamer

Marathon’s Sales Crash Landing: Bungie’s Sci-Fi Revival Hits Just 1.2M Copies

Bungie's revival of the Marathon franchise has underperformed, selling only 1.2 million copies, with nearly 70% of sales on Steam. This figure falls short of the expectations set by Sony and Bungie for the sci-fi shooter's return. The article analyzes the reasons behind the low sales, including franchise fatigue and the evolving gaming landscape, while pondering the future of the series.

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Gaming Bolt

Marathon Has Sold 1.2 Million Copies, 800,000 on Steam and 217,000 on PS5 – Rumor

Marathon has reportedly sold 1.2 million copies across PC, PlayStation 5, and Xbox Series X/S, generating approximately $55 million. The majority of sales, around 800,000, are on PC via Steam, with PlayStation 5 accounting for 217,000 and Xbox Series X/S for 133,000. Despite being a first-party Sony title, PlayStation 5 sales represent less than 20% of the total, a point highlighted by market analysis firm Alinea Analytics.

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Blues News

Engagement Ring

An analytics firm estimates that Bungie's Marathon has sold 1.2 million copies. However, the data suggests that only 19% of these sales were on the PlayStation 5 platform, indicating a potential trend in player platform preference for the title.

Massively Overpovered

Analysis suggests Marathon’s sales are underwhelming, yet updates continue for the extraction shooter

Analysis from Alinea Analytics suggests Bungie's extraction shooter Marathon has underperformed commercially, selling approximately 1.2 million units for $55 million across PC, PlayStation 5, and Xbox. Despite these figures, the game continues to receive frequent updates, including a new character and adjustments to its ranked and endgame modes, with developers aiming to improve matchmaking and player engagement.

Eurogamer

Marathon may have sold roughly 1.2m copies worldwide, with the majority on Steam rather than PlayStation, according to analyst estimates

Marathon has reportedly sold approximately 1.2 million copies worldwide, generating over $55 million in revenue, according to analyst estimates from Alinea Analytics. The majority of sales, around 800,000, were on PC via Steam, with PlayStation 5 and Xbox Series X/S accounting for the remainder. Despite a lower initial player retention compared to competitors, the game maintains a healthy daily active user base, particularly on Steam.

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IGN

'Things Are Looking Lukewarm Right Now' — Marathon Has Reportedly Sold Just 1.2 Million So Far, With Steam Making Up 70% of the Player Base

Marathon has reportedly sold only 1.2 million units since its release, with PC and Steam accounting for 70% of its player base. Analyst reports suggest the game has not met the sales expectations set by Sony and Bungie.

Wolfs Gaming Blog

Marathon Sales Look Soft So Far – PC By Far The Favoured Platform

Marathon has sold approximately 1.2 million copies, generating around $48 million in revenue, with PC being the dominant platform for sales. Despite initial sales being softer than anticipated by Sony and Bungie, the game has received positive reviews. However, current player trends suggest a potential challenge for its long-term viability as a live service title.

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Push Square

'We're in It for the Long Haul': Bungie Rejects Rumours It Could Move on from Marathon After Unremarkable PS5 Sales

Bungie has stated it is committed to the long-term support and improvement of its extraction shooter Marathon, despite initial sales figures being lower than expected, with only 1.2 million units sold and a small percentage on PlayStation 5. While the game has garnered positive reviews and a dedicated player base, its commercial performance is considered unremarkable for a studio of Bungie's caliber and budget, raising questions about its sustainability amidst industry trends like recent layoffs at Epic Games.

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Push Square

PS5 Players Seemingly Skip Marathon as Sales Estimates Look Very Weak

Sales estimates for Bungie's extraction shooter Marathon suggest weak performance, with only 1.2 million copies sold since its March 5th launch, primarily on PC. PlayStation 5 sales are particularly low, accounting for only 19% of purchases. Despite positive reviews and a recent endgame raid, player numbers have declined since launch, raising concerns about the game's long-term viability for Sony.

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Retro Gamer

Marathon sold just 1.2 million copies with nearly 70% on Steam, analyst estimates: "It hasn't exactly made the…

Analyst Rhyss Elliott estimates Bungie's Marathon has sold 1.2 million copies, with most sales on Steam, falling short of Sony and Bungie's expectations. Despite lower sales figures compared to Arc Raiders, Marathon shows strong player engagement with high average playtime on PC, suggesting that players who overcome the initial UI challenges enjoy the game's core mechanics.

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