Pokemon Celebrates 30th Anniversary with Diverse Merchandise Releases
The Pokemon franchise is launching a wide array of new merchandise across the globe. These releases include collectible ornaments, plush toys, and themed snacks. The collection spans from game cover art to character-inspired items, celebrating three decades of Pokemon.
Coverage across 3 outlets
New 2026 Nintendo ornaments revealed, buy them here
Hallmark has revealed five new Nintendo-themed ornaments for 2026, featuring characters and elements from The Legend of Zelda: Tears of the Kingdom, Mario, Mario Kart, and Pokemon. The ornaments, including a musical and light-up Link from Tears of the Kingdom, are set to release on July 20, 2026.
Pokemon Japanese Game Covers Turned Into Merchandise
The Pokemon Company is releasing new merchandise in Japan on June 18, 2026, featuring the Japanese game covers from the franchise's mainline and Legends titles released between 1996 and 2025. The collection will include items like pins, magnets, keychains, T-shirts, and bags, with a special framed collection of all game package cover pins. This merchandise is part of the 30th-anniversary celebrations for the Pokemon franchise.
Mega Raichu X and Y Pokemon Plushies Appear in Japan
The Pokemon Company is releasing Mega Raichu X and Mega Raichu Y plushies in Japan, available online and in physical Pokemon Center stores starting May 23, 2026. These plushies, priced at ¥5,500, are based on the Mega Evolutions introduced in the Mega Dimension DLC for Pokemon Legends: Z-A, which launched in December 2025 for Nintendo Switch and Switch 2.
You Can't Eat Pokemon But You Can Eat These Pokemon Goldfish
To celebrate Pokemon's 30th anniversary, limited-edition Goldfish crackers inspired by Charmander, Squirtle, Bulbasaur, and Pikachu are being released in May across the US. The snacks feature the classic cheddar flavor and are shaped to resemble the iconic Pokemon characters. Exclusive Pikachu packs will be available at Walmart and Target, with a list price of $3.70.
Target Gets Pokemon Pop Tarts, Trapper Keepers, and Lip Smackers
Target and The Pokemon Company International are launching a variety of Pokemon-themed merchandise, including Pop Tarts, Caboodles cases, Trapper Keepers, and Lip Smackers, to celebrate the franchise's 30th anniversary. These items will begin appearing in Target stores on May 2, 2026, with an online release on May 3, 2026, and a second wave of products on June 6, 2026.
Nanoblock Pokemon Keychains Cover Kanto Starters
Kawada announced a new line of Nanoblock Pokemon keychains featuring the Kanto starters Bulbasaur, Charmander, Squirtle, and Pikachu. These keychains will be released in Japan on May 23, 2026, for 1,320 yen each and are expected to launch globally afterward. The keychains include a fully built Nanoblock Pokemon and a small Poke Ball, with lobster claw clips for separate display.
