Stellar Blade Dev Defends AI Music Video Amidst Fan Backlash
Shift Up's CEO has defended the studio's use of AI in a music video for Stellar Blade: Blood Rain. He clarified that AI rendered existing assets, not created characters from scratch, to compete globally. Despite this explanation, fans remain critical of the perceived ethical shortcuts and artistic compromise.
Coverage across 6 outlets
Shift Up CTO Clarifies Stellar Blade Developer's Stance on AI After Blood Rain Music Video Controversy
Shift Up's Chief Technology Officer, DongKi Lee, has addressed the company's stance on artificial intelligence following controversy surrounding a music video for Stellar Blade: Blood Rain. The clarification comes after the music video sparked backlash last month.
Stellar Blade boss completely misses the point of why people are upset with Blood Rain's AI slop video: 'The…
ShiftUp CEO Hyung Tae Kim addressed backlash over the AI-generated marketing video for Stellar Blade: Blood Rain, stating that the character Evie was created by artists and AI only rendered her. The article argues that the extensive use of AI in other aspects of the video, including the song, undermines the game's image and cheapens the overall presentation, despite the company's talented composers and artists.
Stellar Blade: Blood Rain studio CEO defends AI music video because Evie was originally "created from head to toe" by the devs, but fans say that's not the point
Shift Up CEO Kim Hyung Tae defended the studio's use of AI in a music video for Stellar Blade: Blood Rain, stating the character Evie was created by human artists. He clarified that AI was used for rendering based on existing data, not for generating the character from scratch. Despite his explanation, fans remain critical, citing ethical concerns regarding labor and the perceived shortcut of using AI.
Stellar Blade: Blood Rain's AI music video should be viewed with "understanding in mind", says studio boss
Shift Up CEO Kim Hyung Tae addressed player criticism regarding an AI-generated music video for Blood Rain, clarifying that the AI renders existing assets created by their artists. He emphasized the necessity of AI in game development to compete with the scale of Chinese studios, noting that 80% of Shift Up's revenue comes from overseas markets.
Shift Up CEO Defends Stellar Blade: Blood Rain AI Music Video Against Player Backlash
The CEO of Shift Up has addressed player backlash regarding an AI-generated music video for Blood Rain, a sequel to Stellar Blade. The video's use of AI has drawn criticism from the game's community.
Stellar Blade: Blood Rain's AI slop music video is terrible for us all
The article criticizes ShiftUp's use of AI-generated music and video for Stellar Blade: Blood Rain, calling it detrimental to the game's artistic integrity and the broader gaming industry. CEO Kim Hyung Tae's pro-AI stance is highlighted, contrasting with the company's previous success with human-created music in Nikke: Goddess of Victory. The author expresses concern that normalizing such practices could lead to a future of soulless, mass-produced games.
If You Were Excited About Stellar Blade: Blood Rain, Here’s An AI-Slop Music Video To Fix That
Developer Shift Up has released an AI-generated music video for Stellar Blade: Blood Rain, featuring protagonist Evie. This marketing choice has drawn criticism, with CEO Hyung-tae Kim previously stating his belief in AI as an essential tool for global competition. The Stellar Blade franchise continues to face controversy, with discussions around character design and sexualization.
Morning Multiplex
Shift Up, the developer of Stellar Blade, is facing criticism regarding the use of 'AI slop' in the music video for the character Evie. Separately, a trailer was released for the game Veterans: Napoleonic Wars - Egyptian Campaign.
Stellar Blade: Blood Rain gets official music video full of AI slop, and fans aren't happy: "It's a slap…
Shift Up, the developer of Stellar Blade and the upcoming Stellar Blade: Blood Rain, has released an official music video for the song 'Wanna Be in Love' featuring the character Evie, which was generated using AI. This decision has drawn significant criticism from fans who feel it devalues the work of the studio's artists and is a subpar product compared to what they believe Shift Up is capable of producing with its in-house resources.
Stellar Blade: Blood Rain Dev Shift Up Releases Entirely AI-Generated K-Pop Music Video Starring Evie and Pretty Much Everyone Hates It
Shift Up, the developer of Stellar Blade, has faced significant backlash for releasing a music video for 'Blood Rain' that was entirely generated using artificial intelligence and featured the protagonist Evie. The use of AI in the music video has been widely criticized by the community.
Shift-Up promotes Stellar Blade 2 with AI-generated KPop music video featuring the game's main character
Developer Shift Up has released a K-Pop music video for Stellar Blade: Bloodrain featuring an AI-generated character, Evie, singing an original song. This promotion follows Shift Up's CEO's strong endorsement of AI technology for competing with larger studios. The game's release is anticipated before 2027, with a 2025 launch seeming more probable.
