007 First Light’s Opening Sales “Aren’t Tracking Well”, Says Analyst
Analyst Daniel Ahmad reports that opening sales for IO Interactive's upcoming game, 007 First Light, are not tracking well, prompting the studio to employ unique marketing strategies to boost pre-orders. Ahmad compared the current audience interest to that of Indiana Jones and the Great Circle rather than Uncharted, suggesting a niche appeal beyond existing James Bond and Hitman fans. The game is set to launch on May 27th for PC, PlayStation 5, and Xbox Series X/S, with a Nintendo Switch version planned for later in the summer.
Gaming Bolt
- Entities
- 007: First Light
- Patrick Gibson
- Daniel Ahmad
- Hitman
- Nintendo Switch
- Marketing
- Martin Emborg
- Indiana Jones and the Great Circle
- Sales Analysis
- Uncharted
- PlayStation 5
- Xbox Series X
- PC
- Io Interactive
Original source
This article was reported and published by Gaming Bolt. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.