007 First Light’s Opening Sales “Aren’t Tracking Well”, Says Analyst

Analyst Daniel Ahmad reports that opening sales for IO Interactive's upcoming game, 007 First Light, are not tracking well, prompting the studio to employ unique marketing strategies to boost pre-orders. Ahmad compared the current audience interest to that of Indiana Jones and the Great Circle rather than Uncharted, suggesting a niche appeal beyond existing James Bond and Hitman fans. The game is set to launch on May 27th for PC, PlayStation 5, and Xbox Series X/S, with a Nintendo Switch version planned for later in the summer.

• GAME 007: First Light
• GAME Hitman
• PLATFORM Nintendo Switch
• GAME Indiana Jones and the Great Circle
• GAME Uncharted
• PLATFORM PlayStation 5
• PLATFORM Xbox Series X
• PLATFORM PC
• COMPANY Io Interactive