Activision CMO Decries 'Call of Duty Tax'
Activision CMO Tyler Bahl claims traditional games media applies a 'Call of Duty tax,' negatively impacting reviews and coverage due to the series' long history and large player base. The article argues that critical reception is based on game quality and innovation, not audience size or development team size, citing franchise fatigue and declining quality in recent Call of Duty titles as reasons for diminished media interest.
- Entities
- Person: Tyler Bahl
- Company: Activision
- Platform: PlayStation 4
- Game: Black Ops 7
- Topic: Marketing
- Game: Call of Duty: Modern Warfare 3
- Company: Activision Blizzard
- Game: Call of Duty: Black Ops
- Topic: Franchise Fatigue
- Game: Grand Theft Auto 6
- Platform: PlayStation 5
- Platform: PC
- Topic: Game Development
- Topic: Gaming Journalism
- Game: Call of Duty
This article was reported and published by lastwordongaming.com. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.