Tyler Bahl
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“The Suits” Made All The Money From Call Of Duty: Black Ops 1 And 2 Ports, OG Dev Says
Former Treyarch developer Gavin Goslin expressed disappointment that Activision executives are profiting from the successful ports of Call of Duty: Black Ops and Black Ops 2, while the original creators receive no additional compensation. Goslin highlighted the intense crunch experienced during development and argued for retroactive rewards for developers based on legacy revenue. Activision marketing boss Tyler Bahl acknowledged the ports' significant success, attributing it partly to pent-up demand.
The next Call of Duty will introduce a new sub-series to the franchise
Activision has confirmed that the next Call of Duty game will introduce an entirely new sub-series, moving away from existing franchises like Modern Warfare and Black Ops. This decision comes after community feedback indicated a desire for tonal shifts and new directions within the franchise, following the underperformance of Call of Duty: Vanguard.
Activision says Nintendo is “all in” on Call of Duty for Switch 2, Nintendo wants to “age up their customer”
Activision is rebuilding its relationship with Nintendo, with the company stating that Nintendo is "all in" on bringing Call of Duty: Modern Warfare 4 to the Switch 2. Activision's chief marketing officer, Tyler Bahl, believes the game will help Nintendo "age up their customer" and broaden their audience. He also mentioned that Grand Theft Auto 6 and Call of Duty: Modern Warfare 4 are the biggest games of the year.
Call Of Duty: MW4’s Campaign Launches Today, Please Don’t Spoil It For Others
The campaign for Call of Duty: Modern Warfare 4 is available today, October 16, for players who preorder the game, unlocking at 10 AM PT / 1 PM ET across PlayStation 5, Xbox Series X|S, Nintendo Switch, and PC. Developer Infinity Ward has requested that players refrain from sharing campaign spoilers to allow everyone to experience the story. Activision boss Tyler Bahl confirmed this installment concludes the current Modern Warfare storyline and teased future innovations for the franchise.
This year's Call Of Duty will be the last Modern Warfare says Activision
Activision acknowledges the poor reception of Call Of Duty: Black Ops 7 and promises adjustments for the upcoming Modern Warfare 4, which will serve as the conclusion to the current Modern Warfare series. The company also confirmed plans for a new sub-franchise developed by Sledgehammer Games, aiming to address community feedback for something fresh.
Call of Duty: Black Ops 1 and 2 ports on PS4 and PS5 taught Activision there's "pent-up demand" to return to "good old days," so Modern Warfare 4 is doing just that
Activision found significant success with the PlayStation 4 and PlayStation 5 ports of Call of Duty: Black Ops 1 and 2, indicating a strong "pent-up demand" for nostalgic multiplayer experiences. Chief marketing officer Tyler Bahl stated that these learnings are being applied to future titles, including Call of Duty: Modern Warfare 4, to recapture the "good old days" of playing with friends.
Activision CMO Decries 'Call of Duty Tax'
Activision CMO Tyler Bahl claims traditional games media applies a 'Call of Duty tax,' negatively impacting reviews and coverage due to the series' long history and large player base. The article argues that critical reception is based on game quality and innovation, not audience size or development team size, citing franchise fatigue and declining quality in recent Call of Duty titles as reasons for diminished media interest.
Call of Duty: Black Ops 1 and 2 Re-Releases Taught Activision to Lean More on Nostalgia, Says Exec
Activision's chief marketing officer Tyler Bahl stated that the successful re-releases of Call of Duty: Black Ops and Black Ops 2 taught the company to lean more into nostalgia. He noted the pent-up demand for playing with friends and how these ports informed future game development, including the upcoming Call of Duty: Modern Warfare 4, which will conclude the current Modern Warfare series. Activision is also working on a new sub-franchise, aiming for innovation and fresh experiences after the mixed reception of Modern Warfare 3.
Call of Duty is Getting a New Sub-Franchise After Modern Warfare 4, Says Chief Marketing Officer
Activision's Chief Marketing Officer Tyler Bahl revealed that a new Call of Duty game is in development to establish a new sub-franchise, aiming to innovate beyond the legacy of Modern Warfare and Black Ops. This announcement follows criticism of Call of Duty: Modern Warfare 3's rapid release and confirms that Call of Duty: Modern Warfare 4 will conclude the current Modern Warfare storyline. Sledgehammer Games is speculated to be leading development on the new sub-franchise.
The next Call of Duty will be another brand new sub-franchise like Vanguard 5 years ago, Activision confirms
Activision has confirmed that next year's Call of Duty release will be a new sub-franchise, aiming for a "tonal shift" that players have been requesting. This new entry, distinct from sequels like Modern Warfare 4, is intended to offer a fresh experience for the prolific FPS series. Call of Duty: Modern Warfare 4 is also confirmed for release on PlayStation 5, Xbox Series X, PC, and Nintendo Switch.
Zelda: Ocarina of Time remake doesn't even rate against GTA 6 and Call of Duty Modern Warfare 4 as the "biggest games of the year," Activision exec says
Activision's chief marketing officer Tyler Bahl stated that Grand Theft Auto 6 and Call of Duty: Modern Warfare 4 are the biggest games of 2026, downplaying the significance of The Legend of Zelda: Ocarina of Time remake. While purchase intent data shows Modern Warfare 4 ahead of the Zelda remake, analyst Mat Piscatella noted that on a per-player basis, the Zelda remake's intent is higher, though GTA 6 dwarfs all other releases.
Activision executive says “no offense to Zelda,” but GTA 6 and Call of Duty: Modern Warfare 4 are the biggest games of the year
An Activision executive believes Grand Theft Auto 6 and Call of Duty: Modern Warfare 4 are the biggest games of the year, surpassing The Legend of Zelda: Ocarina of Time. Data suggests Modern Warfare 4 has higher purchase intent among US players, though Zelda's figures could be impressive given the Nintendo Switch 2's smaller install base compared to other platforms.
A New Call Of Duty Sub-Series Is Coming, After Years Of Black Ops and Modern Warfare
Activision confirmed a new sub-series is coming to Call of Duty, moving away from consecutive Black Ops and Modern Warfare entries. This change aims to provide a fresh experience for the community, with Treyarch and potentially Sledgehammer Games involved in future installments. Call of Duty: Modern Warfare 4 is set to release on October 23 for PC, PlayStation 5, Xbox Series X|S, and Nintendo Switch.
GTA 6, Call of Duty: Modern Warfare 4 are 2026’s Biggest Games, per Activision: “No Offense to Zelda”
Activision's Chief Marketing Officer Tyler Bahl believes Grand Theft Auto 6 and Call of Duty: Modern Warfare 4 will be 2026's biggest games, even suggesting they will overshadow titles like The Legend of Zelda. Bahl emphasized the importance of community and social experiences for Call of Duty's longevity, highlighting cross-platform play across various consoles and PC.
Call Of Duty: Modern Warfare 4 Will Probably Look Best On The Console That Costs The Most
Call of Duty: Modern Warfare 4 is expected to offer enhanced visual experiences on the PlayStation 5 Pro, leveraging features like PlayStation Spectral Super Resolution (PSSR) for improved graphics and potentially higher framerates. While the PS5 Pro offers the best visual output, its $900 MSRP makes it the most expensive console of the current generation. The game is set to launch on October 23rd, with more details to be revealed at Fanatics Fest.
Star Of 2026’s Biggest Movie Will Talk Call Of Duty: MW4 This Weekend
Fanatics Fest will feature playable multiplayer for Call of Duty: Modern Warfare 4, with Infinity Ward's Mark Grigsby and Activision's Tyler Bahl discussing the game. NBA star Kevin Durant and actress Inde Navarrette will also participate in panels. The game is set to launch on October 23 for PlayStation 5, Xbox Series X, PC, and Nintendo Switch.