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"AI is not a shiny new feature," Xbox AI lead says, and "our games industry has been building AI systems for decades" from cheat detection to pathfinding

Xbox's general manager for gaming AI, Haiyan Zhang, stated that AI is not a new feature in the games industry, as systems for cheat detection and pathfinding have existed for decades. While acknowledging the increased scale and sophistication of current generative AI models, she emphasized that AI is not a replacement for human creativity.

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