"An Xbox that's only good for launching Steam is like subsidizing Valve's cash register": Ground-zero Xbox veteran says Microsoft needs to pick a lane before Project Helix hits a wall
Former Xbox veteran Jon Kimmich argues that Microsoft must choose between investing in the Xbox platform as a console-centric ecosystem or focusing solely on publishing games across multiple platforms. He criticizes the current 'play anywhere' strategy for diluting the Xbox brand and suggests that the upcoming Project Helix console needs a clear identity beyond simply launching PC games like Steam.
- Entities
- Company: Microsoft
- Company: Sony
- Topic: Publishing
- Company: Valve
- Platform: Xbox
- Game: Halo
- Person: Jon Kimmich
- Platform: Nintendo Switch
- Company: Activision Blizzard
- Platform: PlayStation
- Game: Halo: Campaign Evolve
- Person: Shawn Layden
- Platform: Steam
- Company: Nintendo
- Topic: Platform Strategy
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