Analysts say Xbox Game Pass price cut is 'not surprising at all' since Call of Duty's addition to the service 'did not lead to a significant increase in Xbox console sales or even subscriptions'

Industry analysts believe the recent price cut for Xbox Game Pass and the delay of new Call of Duty titles from day-one releases were expected moves. Experts suggest that the inclusion of Call of Duty did not significantly boost Xbox console sales or Game Pass subscriptions, and that Microsoft was losing potential premium sales revenue. The price reduction is seen as a balanced solution that could help subscriber numbers grow.

• Entities
• Microsoft
• Pricing Strategy
• Activision Blizzard
• Mat Piscatella
• Xbox
• Subscription Services
• Call of Duty
• Piers Harding-Rolls