Games Press
Published
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ANZU BRINGS INTRINSIC IN-GAME ADS TO AAA FOOTBALL HIT UFL
Anzu, a provider of intrinsic in-game advertising, has partnered with Strikerz Inc. to integrate advertising into the free-to-play football game UFL. This collaboration aims to offer brands non-disruptive advertising opportunities within the game's stadiums, enhancing immersion for its over 7 million players across PC and consoles. The partnership is timed to capitalize on increased player engagement during major international football events.
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