ANZU BRINGS INTRINSIC IN-GAME ADS TO AAA FOOTBALL HIT UFL
Anzu, a provider of intrinsic in-game advertising, has partnered with Strikerz Inc. to integrate advertising into the free-to-play football game UFL. This collaboration aims to offer brands non-disruptive advertising opportunities within the game's stadiums, enhancing immersion for its over 7 million players across PC and consoles. The partnership is timed to capitalize on increased player engagement during major international football events.
- Entities
- Platform: Xbox
- Topic: Sports Games
- Company: Anzu
- Platform: PlayStation
- Topic: In-Game Advertising
- Company: Strikerz Inc.
- Platform: PC
- Game: UFL
- Topic: Free-to-Play
This article was reported and published by gamespress.com. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.