Anzu

ANZU BRINGS INTRINSIC IN-GAME ADS TO AAA FOOTBALL HIT UFL

Anzu, a provider of intrinsic in-game advertising, has partnered with Strikerz Inc. to integrate advertising into the free-to-play football game UFL. This collaboration aims to offer brands non-disruptive advertising opportunities within the game's stadiums, enhancing immersion for its over 7 million players across PC and consoles. The partnership is timed to capitalize on increased player engagement during major international football events.