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As Tomodachi Life demo players push its lack of filter to the limit, former marketing lead says Nintendo may be "rethinking" its approach after being caught out by the internet again

The demo for Tomodachi Life: Living the Dream features no filter for player-created content, leading to unfiltered Mii dialogue. Former Nintendo marketing lead Kit Ellis suggests the company may be rethinking its approach to user-generated content, as it has historically been surprised by player actions online. This lack of censorship in the demo mirrors the viral nature of the original Tomodachi Life, which was a significant commercial success.

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