Kit Ellis
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Kit Ellis: Zelda Tears of Kingdom reveal had higher security than any game he was involved in
Former Nintendo of America employee Kit Ellis revealed that The Legend of Zelda: Tears of the Kingdom had the highest security of any game he was involved with at the company. He stated that fewer than ten individuals at Nintendo of America possessed the necessary clearance to access information about the game.
Long before the Zelda: Ocarina of Time remake leaks, ex-Nintendo marketing leads were "scared straight" to keep the company's secrets, feared they would "ruin the company"
Former Nintendo marketing leads Kit Ellis and Krysta Yang discussed the company's strict policies on keeping secrets, revealing that mishandling confidential information could lead to job loss. They noted that despite these measures, leaks, such as those concerning the Legend of Zelda: Ocarina of Time remake, have occurred, which Nintendo aimed to counteract.
Switch 2 gets its second $80 game in Fire Emblem: Fortune's Weave, as former Nintendo marketing lead says the publisher knows "fans of that series are as die-hard as they come"
Nintendo has announced Fire Emblem: Fortune's Weave for a September 17, 2026 release on Nintendo Switch, with a $70 digital price and an $80 physical edition. Former Nintendo marketing lead Kit Ellis commented that the premium pricing reflects the series' dedicated fanbase willing to pay for physical copies and special editions. The article also mentions the previous title, Fire Emblem Engage, and anticipates a similar pricing strategy for Xenoblade next year.
$80 Games Are Already Here
The video game market is already seeing $80 games, with Nintendo leading the charge on titles like Mario Kart World and upcoming Switch 2 releases. This trend is fueled by rising development costs and inflation, with analysts predicting more publishers will adopt higher price points. While some companies like Sony and Microsoft have maintained $70 prices, others like Take-Two Interactive have successfully implemented price hikes, suggesting $80 could become the new standard for AAA games.
Nintendo is "obviously" having a meltdown over Zelda: Ocarina of Time remake after proving Star Fox leaker right, says ex-marketing lead, since it’s "the company that banks on" surprise
Former Nintendo of America marketing lead Kit Ellis suggests Nintendo is frustrated by leaks confirming a remake of The Legend of Zelda: Ocarina of Time, as the company relies heavily on surprise announcements. This follows a confirmed leak about a new Star Fox game, leading to speculation that the Ocarina of Time remake is also imminent for the Nintendo Switch.
Nintendo kept finished games in a "vault" while it waited for a "gap in the calendar" to release them, says former marketing lead
Former Nintendo marketing leads Kit Ellis and Krysta Yang confirmed that the company historically held back finished games to strategically release them later, contributing to the Nintendo Switch's long lifecycle. Yang noted that while she doesn't know current practices, Nintendo's approach may be changing due to development shifts.
Ex-Nintendo marketing lead believes Illumination used Fox McCloud in The Super Mario Galaxy Movie as an "IP…
Former Nintendo marketing lead Kit Ellis theorizes that Illumination included Fox McCloud in The Super Mario Bros. Movie as an "IP landgrab" to secure rights to characters. Ellis suggests the animation studio wanted to claim as many potential movie IPs as possible, even if they weren't immediately planned for film adaptation. This discussion follows rumors of a new Star Fox game announcement.
Nintendo Will Be "Absolutely Furious" About Latest Leaks, Says Former PR Manager
Former Nintendo PR manager Kit Ellis stated that Nintendo would be "absolutely furious" if recent leaks about their 2026/2027 plans are true. The leaks, corroborated by VGC, include a new Star Fox game, a remake of The Legend of Zelda: Ocarina of Time, and a new 3D Mario title. Ellis suggested that such leaks could negatively impact Nintendo's stock price due to the company's reliance on surprise marketing.
Nintendo’s Leaks Could Become “A Major Priority Going Forward,” Claims Former Senior PR Manager
Former Nintendo of America senior PR manager Kit Ellis believes Nintendo is "furious" about recent leaks and that addressing them will become a "major priority." Ellis suggests the volume and nature of recent leaks, including details about unannounced games like a remake of The Legend of Zelda: Ocarina of Time and a new 3D Mario, indicate a significant problem for the company that they may be actively trying to solve.
"Nintendo is absolutely furious" about Zelda: Ocarina of Time remake leaks, former marketing lead assures, who says dealing with leakers will likely become a "major priority"
Former Nintendo PR manager Kit Ellis believes the company is furious about recent massive leaks, including a rumored remake of The Legend of Zelda: Ocarina of Time. Ellis suggests that addressing these leaks will become a major priority for Nintendo due to potential impacts on share prices.
Former Nintendo marketing lead says Nintendo will be “absolutely furious” about recent leak
Former Nintendo marketing lead Kit Ellis commented on a recent leak regarding a remake of The Legend of Zelda: Ocarina of Time and a new Star Fox game. Ellis stated that Nintendo is "absolutely furious" about the leak, emphasizing the company's reliance on surprise and suggesting it could impact their stock price.
As Tomodachi Life demo players push its lack of filter to the limit, former marketing lead says Nintendo may be "rethinking" its approach after being caught out by the internet again
The demo for Tomodachi Life: Living the Dream features no filter for player-created content, leading to unfiltered Mii dialogue. Former Nintendo marketing lead Kit Ellis suggests the company may be rethinking its approach to user-generated content, as it has historically been surprised by player actions online. This lack of censorship in the demo mirrors the viral nature of the original Tomodachi Life, which was a significant commercial success.
