Asha Sharma Says Xbox Has to Think Differently About Helix Pricing
Xbox CEO Asha Sharma stated that the gaming industry is facing a crisis in hardware pricing due to shortages and exponential cost increases for memory and storage. She indicated that Xbox will explore innovative and flexible pricing and storage options for its upcoming Project Helix console to ensure affordability and broader consumer access, moving away from a purely 'premium' experience.
- Entities
- Company: Microsoft
- Topic: Console Development
- Company: Xbox
- Game: Project Helix
- Company: AMD
- Platform: PC
- Topic: Hardware Pricing
- Person: Asha Sharma
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