Bank of America thinks Take-Two should charge more for Grand Theft Auto 6
Bank of America analyst Omar Dessouky suggests that Grand Theft Auto 6 should launch at a higher price point, potentially $80, to benefit the entire video game industry. Take-Two Interactive CEO Strauss Zelnick stated that the company aims for prices to feel reasonable while acknowledging that game prices have not kept pace with inflation.
- Entities
- Person: Strauss Zelnick
- Company: Take-Two Interactive
- Company: Bank of America
- Game: Grand Theft Auto 6
- Person: Omar Dessouky
- Topic: Video Game Pricing
- Company: Rockstar Games
- Topic: Industry Trends
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