Bank of America thinks Take-Two should charge more for Grand Theft Auto 6
Bank of America analyst Omar Dessouky suggests that Grand Theft Auto 6 should launch at a higher price point, potentially $80, to benefit the entire video game industry. Take-Two Interactive CEO Strauss Zelnick stated that the company aims for prices to feel reasonable while acknowledging that game prices have not kept pace with inflation.
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- Entities
- Strauss Zelnick
- Take-Two Interactive
- Bank of America
- Grand Theft Auto 6
- Omar Dessouky
- Video Game Pricing
- Rockstar Games
- Industry Trends
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