Brand discoverability in the AI age: AIs are no longer a curiosity, but a key way players learn about games
Artificial intelligence is rapidly becoming a primary channel for players to discover new video games, with 55% of gamers using AI for game-related information. A case study of The Game Awards 2025 revealed that AI platforms like ChatGPT, Gemini, and Perplexity not only surface information but also filter, prioritize, and frame game announcements and hype. Publishers and platform holders must now consider AI optimization as a crucial part of their marketing strategy to ensure accurate messaging and visibility.
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