CD Projekt rebrand makes things simultaneously simpler and more confusing
CD Projekt is rebranding its parent company to CD Projekt Red, consolidating its identity under the name of its game development studio. This move aims to simplify brand recognition globally, though it may create confusion between the corporate entity and its game development operations. The company is working on titles like Cyberpunk 2 and The Witcher 4.
PC Gamer
- Entities
- The Witcher 3: Wild Hunt
- Corporate Structure
- Cyberpunk 2
- CD Projekt Group
- CD Projekt Red
- The Witcher 4
- Branding
Original source
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