Creator-distributed discount codes drive massive uptake of game storefronts, according to new Tebex data
New data from Tebex reveals that creator-distributed discount codes significantly boost game storefronts, with over 80% of players using these codes being new to the platform. While these codes increase average basket value, their impact is heavily concentrated among a small percentage of top-tier creators, who drive the vast majority of gross merchandise value.
- Entities
- Topic: Game Storefronts
- Game: Minecraft
- Topic: E-commerce
- Topic: Influencer Marketing
- Game: Grand Theft Auto 5
- Company: Rockstar Games
- Company: Tebex
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