Creator-distributed discount codes drive massive uptake of game storefronts, according to new Tebex dataNew data from Tebex reveals that creator-distributed discount codes significantly boost game storefronts, with over 80% of players using these codes being new to the platform. While these codes increase average basket value, their impact is heavily concentrated among a small percentage of top-tier creators, who drive the vast majority of gross merchandise value. Games Industry
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