GAGames Industry
Creator-distributed discount codes drive massive uptake of game storefronts, according to new Tebex data
New data from Tebex reveals that creator-distributed discount codes significantly boost game storefronts, with over 80% of players using these codes being new to the platform. While these codes increase average basket value, their impact is heavily concentrated among a small percentage of top-tier creators, who drive the vast majority of gross merchandise value.
