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Crimson Desert Studio is “More Adaptable, More Malleable”: “We Can Pivot Faster Versus the AAAs”

Pearl Abyss's marketing and planning director Will Powers stated that the studio behind Crimson Desert is more adaptable and can pivot faster than larger AAA companies due to its indie-like approach. He highlighted the team's real-time iteration based on player feedback and their willingness to accept new ideas, contrasting it with the brand restrictions faced by major publishers. The company also has other titles, DokeV and Plan 8, in development.

Article tone: Very positive
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