Data: 96% of studios now run a direct-to-consumer web store or plan to
A survey by FastSpring and Omdia reveals that 96% of game studios either operate or plan to launch a direct-to-consumer (D2C) web store. Recent regulatory changes, particularly concerning Apple and Google, have increased developer confidence in D2C's future value, with many planning to increase investment and launch stores within the next year.
Games Industry
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