Direct-to-Consumer
Ongoing coverage on Direct-to-Consumer.
Latest coverage
Data: 96% of studios now run a direct-to-consumer web store or plan to
A survey by FastSpring and Omdia reveals that 96% of game studios either operate or plan to launch a direct-to-consumer (D2C) web store. Recent regulatory changes, particularly concerning Apple and Google, have increased developer confidence in D2C's future value, with many planning to increase investment and launch stores within the next year.
XSOLLA RELEASES NEW INDUSTRY REPORT HIGHLIGHTING THE SHIFT TOWARD DIRECT-TO-CONSUMER MODELS AS THE NEW BASELINE FOR MONETIZATION
Xsolla's latest report highlights the significant shift towards direct-to-consumer (D2C) models in the video game industry, moving from an experimental strategy to a core operating model. The report indicates that D2C revenue is growing substantially faster than overall mobile game revenue, driven by regulatory changes and publisher adoption. This shift allows studios to build direct relationships with players, optimize lifetime value, and improve margins.
AppCharge: Direct-to-consumer market worth around $17bn today
Direct-to-consumer (DTC) spending in mobile gaming is estimated to be around $17 billion, with a median revenue increase of 15% for companies adopting the model. While many companies are exploring or scaling DTC operations, challenges include player acquisition and making consumers aware of these direct channels. AppCharge's CEO suggests DTC will become the standard for successful game operations, enabling better player relationships and monetization.
XSOLLA EXPANDS ITS COMMUNITY MANAGEMENT TOOLS FOR CREATORS, COMMUNITY LEADERS, AND RESELLERS
Xsolla has announced significant expansions to its community management tools, catering to creators, community leaders, and emerging markets. These new features aim to provide a formal commerce layer for individuals and groups who drive game discovery, player loyalty, and sales, addressing a gap in the industry's infrastructure. The company will showcase these offerings at TwitchCon Rotterdam.
XSOLLA BRINGS CREATOR STRATEGY AND GAME COMMERCE EXPERTISE TO TORONTO’S LEADING INDUSTRY EVENTS
Global video game commerce company Xsolla announced its participation in XP Game Summit Toronto and Xsolla Connect Toronto, focusing on creator strategy and game commerce. The company will showcase its Web Shop solution for direct-to-consumer storefronts, global payment infrastructure, and IP licensing services. Xsolla will also host a panel on influencer marketing and building creator pipelines.
XSOLLA SHOWCASES INDUSTRY INSIGHTS AND REGIONAL COMMITMENT AT DIGITAL DRAGONS 2026
Xsolla, a global video game commerce company, announced its participation in Digital Dragons 2026, highlighting industry insights and its commitment to Eastern Europe. The company will discuss emerging themes such as live-service monetization, direct-to-consumer strategies, and the growing demand for localized payment solutions. Xsolla will also feature product updates and host speaking sessions on discoverability and the role of service providers in game development.
XSOLLA RELEASES NEW INDUSTRY REPORT IDENTIFYING THE BIGGEST OPPORTUNITIES FOR THE FUTURE OF VIDEO GAMES FOR DEVELOPERS
Xsolla's latest report identifies key opportunities for video game developers, highlighting the growing importance of direct-to-player commerce, expansion into high-growth global markets like India and Southeast Asia, and the strategic use of AI to improve operations. The report emphasizes that studios adapting their commercial strategies and embracing these trends are best positioned for future success.