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DLSS 5 is called 'DLSS Neural Rendering' in the NBA 2K27 graphics options, and I think I smell a rebrand of…

Nvidia's new AI image technology, referred to as 'DLSS Neural Rendering' in NBA 2K27, is causing confusion due to its branding as DLSS 5. The author argues that separating this AI feature from traditional DLSS upscaling would have mitigated backlash and clarified its optional nature. The technology also presents significant performance costs.

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