Dynamic Pricing Reported in PlayStation Store
Sony has been conducting A/B price tests in the PlayStation Store since November 2025, affecting over 100 games across more than seventy regions. This dynamic pricing experiment, which includes both discounts and potential price increases, has expanded to the US market and involves first-party titles like Marvel's Spider-Man 2 and God of War Ragnarök, as well as games from major publishers. The move has sparked concern among users regarding potential price inflation and unfair practices.
- Entities
- Game: Helldivers 2
- Game: Marvel's Spider-Man 2
- Topic: Dynamic Pricing
- Company: Sony
- Game: The Last of Us: Part II Remastered
- Company: Sony Interactive Entertainment
- Topic: Business Strategy
- Game: God of War Ragnarök
- Game: Gran Turismo 7
- Company: Bethesda
- Platform: PlayStation
- Game: Grand Theft Auto 5
- Company: Rockstar Games
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