Business Strategy
Ongoing coverage on Business Strategy.
Latest coverage
PHYSINT – So… What Exactly Is Going On?
PlayStation has canceled its partnership with Hideo Kojima's Kojima Productions for the upcoming game Physint, citing a difficult decision after three decades of collaboration. Kojima Productions has since partnered with Xbox for the project, which is described as an 'action espionage game' and also working on the horror title OD. The article speculates on the reasons for PlayStation's decision, including high budgets and a potential shift towards live-service games, while highlighting Xbox's eagerness to support Kojima's ambitious vision.
Xbox CEO Aims to Fix Company by Being Transparent
Xbox CEO Asha Sharma is implementing a leadership style focused on transparency, which contrasts with her predecessor Phil Spencer. Sharma aims to improve communication about successes and failures across Xbox divisions, emphasizing 'Clarity is kindness.' This approach comes amidst significant layoffs and a strategic refocus on core business areas.
Nintendo is a far better industry leader than PlayStation and this week proved it - Reader’s Feature
A reader argues that Nintendo is a superior industry leader compared to Sony, citing Nintendo's consistent output of high-quality single-player games and reasonable pricing. The author criticizes Sony's recent strategies, particularly its perceived lack of major game releases and fan-unfriendly decisions, contrasting it with Nintendo's focus on franchises like The Legend of Zelda: Ocarina of Time remake and other beloved titles.
Sony reportedly ditched Hideo Kojima's Physint following missed deadlines, bloated budgets, and Death Stranding 1&2 missing sales expectations
Sony has reportedly dropped Hideo Kojima's upcoming game Physint due to concerns over budget, profitability, and exclusivity. The decision is attributed to the underperformance of Death Stranding and Death Stranding 2, along with Physint exceeding its budget and missing deadlines. Xbox has since picked up the project, seeing value in its PC presence and multimedia rights.
Death Stranding Franchise Likely Barely Broke Even, Could Explain Sony Dropping Physint – Analyst
An analyst suggests that Sony Interactive Entertainment's decision to drop funding for Hideo Kojima's upcoming game, Physint, is likely due to the underperformance of the Death Stranding franchise. Despite the games' critical reception, both Death Stranding and Death Stranding 2: On the Beach have reportedly struggled to break even financially for Sony, leading the company to become more cautious with high-budget projects. Xbox has since stepped in to support Physint.
Saber Interactive has "no real development in North America any more"
Saber Interactive's Chief Creative Officer Tim Willits stated that the company no longer has significant game development operations in North America, with development now spread across 15 global studios. He emphasized the need for smart location choices in game development and criticized wasteful spending on large-scale projects, citing SnowRunner and Warhammer 40,000: Space Marine 2 as examples of cost-effective successes.
Sony has topped a generational run of self-owns: abandoning Hideo Kojima's next Metal Gear right as Marvel's…
Sony Interactive Entertainment is facing criticism for its strategic decisions during the PlayStation 5 generation, including abandoning Hideo Kojima's new game 'Physint' to be published by Xbox and the middling reception of Insomniac Games' 'Marvel's Wolverine'. The article argues that Sony's focus on live service games has depleted its first-party development resources and led to a lack of system-selling titles, resulting in a negative overall business strategy.
PlayStation hits the self-sabotage button again, cutting ties with Kojima Productions as Xbox takes over — and I think there's more than one reason why
Sony Interactive Entertainment has ended its collaboration with Kojima Productions on the upcoming game Physint, with Xbox stepping in to form a new partnership with Hideo Kojima's studio. Kojima stated that PlayStation attempted to cancel the project, prompting his search for a new partner. The article speculates that Sony's move away from physical game discs and Kojima's stance against an all-digital future may have contributed to the split.
Frontier Developments FY26 adjusted operating profit jumps 62% to £21.4m
Frontier Developments reported record financial results for FY26, with adjusted operating profit jumping 62% to £21.4 million. The company attributes this growth to strong trading, disciplined cost control, and higher tax credits, driven by titles like Jurassic World Evolution 3 and the Planet Coaster and Planet Zoo franchises. Leadership changes were also announced, including the appointment of Dan Lazarides as chief marketing officer and David Braben's move to a non-executive director role.
Tim Schafer: "No one puts Double Fine out of business except me"
Tim Schafer, head of Double Fine Productions, discussed the studio's efforts to regain independence from Microsoft following significant layoffs. He stated that the studio's mission changed after new leadership took over at Xbox, leading to the decision to part ways. Schafer emphasized the importance of creative problem-solving and keeping the team alive amidst industry challenges.
"We can get any IP" - Saber CCO on why reviving dormant franchises is the big, obvious secret the the publisher's success, and why Xbox could learn from it
Saber Interactive's Chief Creative Officer Tim Willits believes the company's success stems from its strategy of reviving dormant franchises and ensuring projects can generate four times their cost. He highlighted titles like World War Z and Snow Runner as examples of profitable ventures, and suggested that larger companies like Microsoft could benefit from a similar approach by revitalizing underutilized IPs.
Saber Interactive hands-on with Hellraiser: Revival, Turok: Origins and Stuntman
Saber Interactive showcased upcoming titles Clive Barker's Hellraiser: Revival, Turok: Origins, and Stuntman: Hollywood at Gamescom. Hellraiser: Revival is a survival horror game set to release on October 8 for PlayStation 5, Xbox Series X/S, Switch 2, and PC. Turok: Origins is a prequel shooter with co-op, planned for early 2027. Stuntman: Hollywood revives the stunt driving series with movie-themed challenges and is slated for 2027.
Xbox Says It Isn't Retreating as Hardware Crisis Forces a Rethink of the Console | Invision Game
Xbox CEO Asha Sharma stated that the company is not retreating from the hardware market but is rethinking its strategy due to a global hardware crisis. Microsoft is focusing on affordability and efficiency for future hardware, expanding the Xbox ecosystem beyond consoles to reach a billion players daily across PC, cloud, and mobile.
Xbox’s Disc-To-Digital Program Means Microsoft Is Probably Done With Discs Too
Microsoft has introduced a "Disc-to-Digital" program for Xbox, allowing users to convert physical game licenses into perpetual digital ones usable across Xbox, PC, and cloud gaming. This move, alongside Sony's earlier announcement to cease physical disc production for PlayStation games after 2028, strongly suggests that both companies are phasing out physical media for future console generations. The program aims to help players maintain access to their game libraries in a digital-first future.
Gamescom Dev head says smaller studios represent the biggest opportunity in the games market
Frederik Hammes, managing director of Gamescom Dev, believes smaller studios represent the biggest opportunity in the current games market, emphasizing the need for business acumen alongside development skills. He also discussed the rebranding of Devcom to Gamescom Dev, extending the event to a full week and integrating it more closely with Gamescom itself. Hammes highlighted the importance of leadership in navigating industry changes, particularly concerning artificial intelligence, and the value of providing a safe space for industry leaders to discuss challenges.
Maria Redin of mobile giant MTG on rebranding, buying Raid: Shadow Legends, and plans to double the company's size
MTG CEO Maria Redin outlines ambitious plans to double the company's size within three to five years, primarily through acquisitions, following the $620 million purchase of Raid: Shadow Legends developer Plarium. The company is rebranding its studio districts to Playsimple and Playamp, focusing on employee retention and integrating technology across its portfolio. Redin also highlights the crucial role of embracing generative AI to maintain competitiveness and enhance game development workflows in the maturing mobile gaming market.
Disney Has 9 Gaming Franchises That Have Generated $1 Billion+ At Retail, Including Kingdom Hearts
Disney has identified video games as a fundamental part of its future entertainment strategy, with nine gaming franchises having generated over $1 billion in retail sales. The company's gaming division, Disney Games, has achieved approximately $3.5 billion in annual consumer spending for the past four years, exceeding $4 billion in the last fiscal year. Disney is focusing on creating original game content rather than movie tie-ins and sees significant opportunity in its partnership with Epic Games for Fortnite.
Netflix Shuts Down Oxenfree Creator Night School Studio in Gaming Pullback
Netflix has shut down Night School Studio, the developer behind Oxenfree, as part of a significant pullback from the gaming industry. Despite positive performance metrics for their recent horror title 'Unhinged,' Netflix is refocusing its gaming ambitions on children's and party titles, as well as established IPs.
Netflix's gaming "secret weapon" is no more - Oxenfree studio Night School is to close
Netflix has closed Night School Studio, the developer behind Oxenfree and Unhinged, as part of a strategic shift to focus on more mainstream games. The company also shut down Moonloot and is reportedly cutting jobs from its internal games team. This move signifies a reduction in Netflix's gaming ambitions, moving away from experimental and narrative-driven titles.
"I don't see why people are scared of it" – ShipShaper developer Tomas Sala on why indies shouldn't be stressing about GTA6
ShipShaper developer Tomas Sala believes indie developers shouldn't fear the upcoming release of Grand Theft Auto 6, as its audience is distinct from that of niche indie titles. He argues that while the industry faces challenges, it is currently a golden age for indie creativity, and success can be found by focusing on specific niches and understanding market fit. Sala also discusses his own business-minded approach to game development, emphasizing the importance of financial stability for creative freedom.