EA exec says in-game advertising is a "huge opportunity" for devs, especially for games like Skate
Electronic Arts vice president of advertising, Alexander Dao, believes in-game advertising presents a significant opportunity for developers, particularly for free-to-play titles like the upcoming Skate. EA is actively developing its advertising platform, integrating brands into games like Madden NFL and Skate, and Dao encourages developers to design with advertising in mind from the outset to create more native experiences.
- Entities
- Company: Electronic Arts
- Game: Madden NFL
- Game: skate.
- Topic: In-Game Advertising
- Topic: Microtransactions
- Topic: Early Access
- Person: Alexander Dao
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