Madden NFL
News, coverage and analysis tracking Madden NFL across the outlets.
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Champs Sports Is Offering a Sweet $20 Bonus FLX Cash Deal on Official NFL Jerseys Right Now, But Only For a Limited Time
Champs Sports is currently offering a limited-time promotion where customers receive $20 in FLX Cash with the purchase of official NFL jerseys. This deal is presented as a good opportunity for fans to acquire merchandise of their favorite players.
EA’s New Owners Are Considering Merger With Savvy Games – Rumor
Following its acquisition by Saudi Arabia's Public Investment Fund, Affinity Partners, and Silver Lake, Electronic Arts' new owners are reportedly considering a merger with Savvy Games. This potential consolidation aims to better capitalize on global gaming franchises like Madden NFL and Pokémon Go. While no final decision has been made, the merger is part of Saudi Arabia's Vision 2030 economic diversification plan.
Potential EA and Savvy Merger Would Create Gaming Giant
Saudi Arabia's Public Investment Fund (PIF) is reportedly exploring a merger between Electronic Arts and Savvy Games Group to create a major player in the global gaming industry. The potential deal aims to consolidate PIF's investments and improve coordination, though no final decision has been made and regulatory hurdles are anticipated. This move would combine EA's console and PC presence with Savvy's mobile gaming operations and could serve as a vehicle for future acquisitions.
It’s Time To Accept Madden Is Good Again
Madden NFL 27 is praised for its significant gameplay improvements, particularly in defensive control and AI, building on foundations laid in previous installments. While the Franchise mode introduces a compelling Persona Engine and revamped contract system, the Superstar and Ultimate Team modes are criticized for intrusive monetization and flawed mechanics. Despite these issues, the game's on-field experience and presentation are considered strong, marking a positive trajectory for the series.
Steam Week in Review: Here are the 32 Steam games brave enough to release on GTA 6 day
Despite the massive launch of Grand Theft Auto 6, numerous other games are releasing on Steam on the same day, November 19. Titles like Lord of Undead, Parry Survivor, and Cute Country are among the 32 games scheduled for release, with Lord of Undead having the most pre-launch 'Follows' on Steam. The article also touches on top-grossing Steam games and notable chart movements for titles like Gears of War: E-Day and Halo: Campaign Evolved.
Evening Metaverse
Japan has reportedly requested that the US cease using Nintendo's intellectual property, such as Mario and Pokemon, in social media posts. Separately, Prime Video announced a November 18th release date for Madden.
The video games industry is in the hands of monsters and EA is the latest victim
Electronic Arts has been taken private in a $20 billion deal involving debt financed by the Saudi Arabian Public Investment Fund, a move criticized for its potential negative impact on customers and employees. This acquisition highlights a trend of consolidation in the video game industry, driven by short-term profit motives and leading to job losses and a narrowing focus on profitable franchises like EA Sports FC and Madden NFL.
EA’s Saudi takeover will be "a real waste" if it turns the publishers into a "sequel-and-mega-franchise machine", Helldivers 2 studio boss says
Shams Jorjani, CEO of Arrowhead Game Studios, expressed concern that Electronic Arts' recent $55 billion acquisition by Saudi Arabian investors could lead the publisher to focus solely on sequels and mega-franchises, potentially wasting its diverse game catalog. He hopes for continued business and creative diversity within EA, despite the consolidation and significant debt incurred by the deal, which may lead to cost-cutting measures and layoffs.
EA is now a private company, with stakeholders that include Saudi's PIF and Affinity Partners
Electronic Arts has officially become a private company following a $55 billion buyout, with stakeholders including Saudi Arabia's Public Investment Fund and Affinity Partners. This deal, the second largest in gaming history, has raised concerns regarding human rights and LGBTQ+ issues due to the nature of some investors. The future of EA's franchises and potential company restructuring remain uncertain.
Live service revenue dominates in EA's last fiscal report ahead of Saudi merger
Electronic Arts reported a 19 percent increase in net revenue to $1.98 billion for its last fiscal quarter as a public company, largely driven by its live service games like EA Sports FC and Apex Legends. This financial report precedes EA's $55 billion merger with an investor consortium including the Saudi Arabian Public Investment Fund, expected to close on August 4, 2026. Despite strong financial performance, the company has continued to implement layoffs.
EA Sports FC 27 Has A New $150 Edition, Because Ultimate Wasn’t Ultimate Enough
Electronic Arts is introducing a new $150 "Ultimate Plus" edition for EA Sports FC 27, adding to its existing standard and Ultimate editions. This premium version includes significant DLC, early access, and in-game currency, sparking criticism regarding the game's pricing and microtransaction model, which has previously drawn backlash in other EA titles like EA Sports College Football.
FIFA World Cup winner predicted by EA Sports FC for fifth time in a row
EA Sports has successfully predicted the winner of the FIFA World Cup for the fifth consecutive time, with their simulation of EA Sports FC 26 correctly forecasting Spain's victory. This streak began in 2010 and continues despite the franchise's rebranding from FIFA to EA Sports FC, which resulted in the loss of official World Cup naming rights.
EA exec says in-game advertising is a "huge opportunity" for devs, especially for games like Skate
Electronic Arts vice president of advertising, Alexander Dao, believes in-game advertising presents a significant opportunity for developers, particularly for free-to-play titles like the upcoming Skate. EA is actively developing its advertising platform, integrating brands into games like Madden NFL and Skate, and Dao encourages developers to design with advertising in mind from the outset to create more native experiences.
Midday Mobilization
Apple has achieved a 20% global smartphone market share, though a new report indicates slowing iPhone builds due to price increases. Separately, the Madden NFL franchise is removing its microtransaction mode and will be available on Apple Arcade.
EA Sports College Football 27 – Everything You Need to Know
EA Sports College Football 27 focuses on authenticity with gameplay depth, natural decision-making, and the unique pageantry of college football. The game features overhauled defensive systems, expanded playbooks, and distinct gameplay from Madden, emphasizing explosive plays and momentum swings. New features include reworked short yardage control, enhanced blocking and defense options, custom adjustments, improved physicality, smarter AI through machine learning, timing-based catching, dynamic weather, and a more detailed Road to Glory career mode.
007 First Light Is Making The Case For Shorter, Sharper AAA Campaigns
This article argues that shorter, focused AAA campaigns can offer superior value compared to bloated open-world or live-service titles. It highlights games like 007 First Light, Marvel's Spider-Man, and Titanfall 2 as examples of delivering quality experiences within reasonable playtimes. The piece suggests that despite rising development costs, publishers can still find success with well-crafted, linear narratives.
EA, the big brains behind The Sims 2 H&M Fashion Stuff, announce they're "transforming how brands connect with audiences" – with in-game billboards
Electronic Arts has announced a new advertising platform that allows brands to place advertisements within their games, aiming to "transform how brands connect with audiences." This initiative includes in-game billboards and custom brand experiences, such as Mountain Dew's Dew University in Madden NFL. The article critiques this move, suggesting it's a way for EA to generate revenue to offset debt from a leveraged buyout and questioning if it will lead to more creative games or further brand integration.
EA announces advertising platform to launch ads 'directly into gameplay'
Electronic Arts has launched EA Advertising, a new platform designed to integrate advertisements directly into gameplay. The system aims to connect brands with engaged audiences through various ad formats, including in-game signage and custom content, with initial partners like Visa, Lowe's, and Red Bull. While sports titles are a primary focus, other games like The Sims 4 are also being pitched as advertising opportunities.
Business and Finance
Electronic Arts has announced a new advertising initiative, offering 'dynamic, real-time placements' within its popular sports titles, Madden NFL and EA Sports FC. This move aims to provide advertisers with new opportunities within EA's gaming ecosystem.
Electronic Arts launches EA Advertising for ads in games
Electronic Arts has launched EA Advertising, a new platform designed to integrate advertisements into its video games. This initiative will allow advertisers to place their products within popular franchises such as Madden NFL, EA Sports FC, and The Sims, aiming to enhance the player experience without disruption.
