EA rolls out Advertising platform to let companies market "directly into gameplay"
Electronic Arts has launched EA Advertising, a new platform enabling brands to market directly to consumers through in-game placements like stadium signage and dynamic content. The company states this will enhance, not disrupt, the player experience, offering custom integrations and targeting capabilities. While in-game advertising is controversial, EA aims to integrate ads authentically, with brands like Visa and Red Bull already on board.
Games Industry
- Entities
- Electronic Arts
- Strauss Zelnick
- David Tinson
- Take-Two Interactive
- Matthew Ball
- In-Game Advertising
- Xbox
- Advertising
- Public Investment Fund
Original source
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