Matthew Ball
Reporting and statements that mention Matthew Ball.
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Call Of Duty Ads On Xbox Are Even More Annoying This Year With Modern Warfare 4
Microsoft is implementing intrusive, takeover-style advertisements for Call of Duty: Modern Warfare 4 on Xbox, even hijacking custom backgrounds. While these ads can be disabled, the practice is part of a broader trend towards increased advertising in gaming, with Xbox's chief strategy officer Matthew Ball advocating for it to offset rising development costs. Electronic Arts is also introducing its own in-game advertising platform.
This should be game streaming’s moment. It's not | Opinion
Despite the highly anticipated launch of Grand Theft Auto VI and expensive, scarce console hardware, game streaming is failing to gain traction. The article argues that the current market conditions, including high hardware prices and the shift of data center resources to AI, have created a perfect storm for streaming's potential breakthrough, yet industry disinterest and a questionable business model suggest it may not become a significant distribution method.
Xbox’s XP Is A Fancy New Name, But We’re Failing To See What’s Really Different Here
Xbox has announced a new division called XP, overseeing investments in media, products, places, and partnerships, led by Kayleen Walters. Despite the rebranding, the article suggests this is largely a reshuffling of existing efforts with no new concrete investments in film or TV announced, and questions the timing given recent studio closures and layoffs. This announcement comes as Xbox hardware sales reportedly declined significantly.
Xbox XP is the company’s new film and TV division
Xbox has launched a new division called Xbox XP, which will focus on film, television, live events, and consumer products related to its gaming franchises. The division aims to bring Xbox properties to wider audiences through various media and experiences, led by Kayleen Walters.
Minecraft Theme Park Is “The First Of Many” For Xbox, But Don’t Get Too Excited
Xbox is formalizing its expansion into film, TV, and theme parks through a new division called XP. While a Minecraft theme park is opening in the UK next year, Xbox strategy officer Matthew Ball indicated future "theme park placements" rather than dedicated Xbox parks, following Nintendo's model of integrating attractions within existing venues like Universal Studios.
Xbox aim to wring more cash out of the games they've not cast into oblivion by launching new licensing arm and handing Minecraft to ex-Meta monetisation lead
Xbox is launching a new licensing division, Xbox Products (XP), to generate more revenue from its major game franchises through film, TV, merchandise, and events. This initiative comes as Xbox undergoes significant layoffs, with a total of 3200 employees being let go. Mojang, the developer of Minecraft, has appointed Maria Angelidou-Smith, formerly of Meta, as its new CEO, bringing extensive experience in product and monetization but no direct gaming industry background.
Following Nintendo and Sony's lead, Xbox is setting up a division exclusively dedicated to movies and non-games partnerships
Microsoft has launched a new division within Xbox called XP, which will focus on expanding game franchises into movies, TV, and other partnerships. Led by Kayleen Walters, the division aims to create more opportunities for players to engage with beloved game worlds across various media, following successes like the Minecraft movie and the Fallout TV series.
Introducing XP
Xbox has announced the formation of a new division called XP, led by President Kayleen Walters. This division will focus on expanding Xbox's franchises into film and television, consumer products, strategic partnerships, and live experiences, aiming to create deeper connections with players and new fans.
Xbox Announces New Film, TV and Entertainment Division XP, Led by Former Minecraft Studio Head
Xbox has launched a new division called XP, focused on expanding its gaming franchises into film, television, merchandise, live events, and partnerships. Led by former Minecraft studio head Kayleen Walters, the division aims to reach audiences beyond the games themselves, leveraging recent successes like the Minecraft movie and the Fallout series.
Xbox clarifies that Cloud Gaming will not allow GTA 6 to be streamed on PC
Xbox Chief Strategy Officer Matthew Ball clarified that Grand Theft Auto 6 will not be playable on PC via Xbox Cloud Gaming, despite earlier rumors. The game is set to launch on PlayStation 5 and Xbox Series X/S on November 19, 2026, with a PC release date yet to be announced.
For a moment it looked like Grand Theft Auto 6 might be playable on PC on launch day—then Xbox's chief…
Despite initial reports suggesting Grand Theft Auto 6 might be playable on PC via Xbox Cloud Gaming on launch day, Xbox chief strategy officer Matthew Ball clarified that the game will not be streaming exclusively or to PC. The game is confirmed for an Xbox release on November 19, with no PC version or release date announced.
Xbox GTA 6 Cloud Gaming Deal - What Is Unsaid About the Deal
Microsoft has clarified its deal for Grand Theft Auto 6 on Xbox Cloud Gaming, confirming it will be available at launch but not exclusively and not on PC. The agreement focuses on streaming to Xbox consoles, with details on browser and app support still undisclosed. This comes as Microsoft prepares to implement new monthly usage limits for Game Pass Ultimate subscribers.
GTA 6 won't be playable on PC at launch via Xbox's cloud streaming services, Microsoft exec indicates while refuting exclusivity deal report
Microsoft executive Matthew Ball refuted reports that Xbox secured exclusive cloud streaming rights for Grand Theft Auto 6 on PC. While the game will launch on Xbox consoles on November 19, it will not be available via PC cloud streaming at launch, a decision seemingly driven by business strategy rather than technical limitations. Rockstar Games is also facing an employment tribunal regarding the firing of developers.
No, GTA 6 won't be playable on PC via Xbox Cloud Gaming, and Microsoft doesn't have exclusive streaming rights…
Xbox chief strategy officer Matthew Ball clarified that Grand Theft Auto 6 will not be playable on PC via Xbox Cloud Gaming and that Microsoft does not hold exclusive streaming rights. This debunks earlier reports suggesting such an arrangement, which would have limited streaming access to Xbox Cloud Gaming. The game is confirmed for an Xbox release on November 19.
Xbox shuts down GTA 6 PC rumors, as Rockstar's latest doubles down on console launch
Xbox has denied reports that it secured exclusive cloud streaming rights for Grand Theft Auto 6 on PC. While the game is set to launch on consoles on November 19, the PC version will not be available at launch, and Xbox has confirmed it will not be the sole platform for PC streaming.
GTA 6 Will Not Stream To PC Through Xbox, Despite Earlier Report
Microsoft has clarified that Grand Theft Auto 6 will not be available to stream to PC via Xbox Cloud Gaming, contrary to earlier reports. Xbox chief strategy officer Matthew Ball stated that while the game will launch on Xbox Series X|S and PlayStation 5 on November 19, it will not be exclusively streamed or available on PC through cloud services. This news is disappointing for PC players who were hoping for an earlier way to access the game.
Xbox denies reports it's acquired exclusive GTA 6 game-streaming rights, deflating hopes of playing it on PC
Xbox has denied reports that it secured exclusive game-streaming rights for Grand Theft Auto 6, particularly for PC. While the game will be available on Xbox Cloud Gaming, it will not be exclusively streamed or available on PC through this service. Xbox is also adjusting its cloud gaming offerings with new subscription tiers and playtime limits.
Grand Theft Auto 6 Does Not Have Exclusive Cloud Streaming Deal With Xbox
Matthew Ball, chief strategist for Xbox, clarified that Grand Theft Auto 6 will not have an exclusive cloud streaming deal with Xbox, despite rumors. While the game is launching on Xbox Series X/S on November 19, it will not be exclusively streamed to PC. Ball also stated that Xbox pre-orders are meeting expectations and aligning with their market share.
GTA 6 Is Coming to Xbox Too, So Why Are PS5 Pre-Orders Dominating?
Despite Grand Theft Auto 6 being confirmed for Xbox Series X/S, pre-orders are reportedly heavily skewed towards PlayStation 5. This disparity, while potentially in line with market share, highlights ongoing challenges for Xbox regarding third-party support and its overall console footprint compared to PlayStation's dominance.
Xbox is in freefall but all one exec can talk about is GTA 6 pre-orders
Xbox is facing significant challenges, including thousands of layoffs, poor Xbox Series X/S sales, and a failed pivot to Game Pass. Amidst this turmoil, an Xbox executive's focus on Grand Theft Auto 6 pre-orders on the platform has drawn criticism, especially as pre-orders are reportedly skewed towards PlayStation 5. The company is undergoing a major 'reset' which includes studio mergers and a shift for the Halo IP.
