Ex-Nintendo marketing lead believes Illumination used Fox McCloud in The Super Mario Galaxy Movie as an "IP…
Former Nintendo marketing lead Kit Ellis theorizes that Illumination included Fox McCloud in The Super Mario Bros. Movie as an "IP landgrab" to secure rights to characters. Ellis suggests the animation studio wanted to claim as many potential movie IPs as possible, even if they weren't immediately planned for film adaptation. This discussion follows rumors of a new Star Fox game announcement.
- Entities
- Person: Kit Ellis
- Person: Shigeru Miyamoto
- Topic: Marketing
- Game: The Super Mario Bros. Movie
- Company: Illumination
- Game: Star Fox
- Company: Nintendo
- Topic: Intellectual Property
This article was reported and published by gamesradar.com. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.