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Final Fantasy VII's Sephiroth Has Taken Up Brewing

Asahi has partnered with Square Enix for a unique marketing campaign in Japan featuring Final Fantasy VII Rebirth character Sephiroth. The collaboration includes a canned alcoholic beverage called Mirai no Lemon Sour, which features Sephiroth slicing lemons with his Masamune sword. A pop-up bar themed after Tifa's Seventh Heaven will also open in Tokyo.

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