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For the first time in 60 years, Sony will skip the huge convention it once used to reveal the PS5 logo because now it’s focusing on "technology geared to support creators"

Sony will not attend the Consumer Electronics Show (CES) in 2027, marking its first absence in 60 years. The company cited a focus on "entertainment, intellectual property, and technology geared to support creators" as the reason for the shift away from large industry events.

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