Former PlayStation boss Kaz Hirai used to ignore orders from Sony bosses, he reveals
Former PlayStation president Kazuo Hirai revealed that he often disregarded orders from Sony's top executives during his tenure. He prioritized the PlayStation brand's autonomy, stating 'What the headquarters says is irrelevant.' Hirai later aimed to unify Sony's divisions as CEO, implementing the 'kando' slogan to foster emotional connection with products.
- Entities
- Company: Sony
- Game: PlayStation 3
- Person: Kaz Hirai
- Company: Sony Interactive Entertainment
- Topic: Corporate Strategy
- Person: Howard Stringer
- Game: PlayStation Vita
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