Corporate Strategy
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Former PlayStation boss Kaz Hirai used to ignore orders from Sony bosses, he reveals
Former PlayStation president Kazuo Hirai revealed that he often disregarded orders from Sony's top executives during his tenure. He prioritized the PlayStation brand's autonomy, stating 'What the headquarters says is irrelevant.' Hirai later aimed to unify Sony's divisions as CEO, implementing the 'kando' slogan to foster emotional connection with products.
Microsoft Kills Gaming Brand, Returns to Xbox Identity
Microsoft is retiring the 'Microsoft Gaming' brand and re-establishing 'Xbox' as its primary identity for its gaming division. This strategic shift aims to leverage the established credibility and consumer recognition of the Xbox brand across all its gaming initiatives, including consoles, PC, and cloud services. The move coincides with a period of strong performance for Xbox and a broader industry trend towards authentic brand connection with gamers.
