Forza Horizon 6 sells 4.9 million copies despite Xbox Game Pass "cannibalizing" revenue, says analyst
Forza Horizon 6 has achieved 4.9 million in sales since its launch, generating $325 million, with a significant portion sold through the Xbox storefront and Game Pass. Analyst Rhys Elliott notes that while Game Pass is cannibalizing direct sales, Microsoft may be banking on subscription lifetime value, though subscription growth is stagnating.
- Entities
- Company: Xbox Game Studios
- Company: Microsoft
- Company: Playground Games
- Company: Alinea Analytics
- Topic: Xbox Game Pass
- Topic: Subscription Services
- Platform: PlayStation 5
- Platform: Xbox Series X
- Platform: PC
- Game: Forza Horizon 5
- Topic: Racing Game
- Person: Asha Sharma
- Game: Fable
- Person: Phil Spencer
- Person: Rhys Elliott
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