Game Pass Is Too Expensive And It Will Change, Xbox CEO Says
Microsoft Gaming CEO Asha Sharma has acknowledged that Xbox Game Pass has become too expensive and stated that changes are coming to improve its value proposition. While no immediate changes are expected, Sharma is exploring a more flexible system and potential bundle offerings with companies like Netflix. These discussions follow a significant price increase for Xbox Game Pass Ultimate in October 2025.
- Entities
- Company: Microsoft
- Topic: Game Pricing
- Company: Netflix
- Company: Xbox
- Topic: Subscription Services
- Game: Call of Duty
- Person: Asha Sharma
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