Game Pass's Price Cut Isn't The Discount You Think It Is
Microsoft has reduced the monthly price of Xbox Game Pass Ultimate from $30 to $23, but excluded the annual Call of Duty release from the service. This change effectively saves subscribers $14 annually if they do not plan to purchase the new Call of Duty title at launch. The move is seen as a strategic adjustment to re-attract lapsed subscribers and avoid cannibalizing Call of Duty sales, while still maintaining overall revenue.
- Entities
- Company: Microsoft
- Platform: Xbox
- Topic: Pricing Strategy
- Topic: Subscription Services
- Game: Call of Duty
- Person: Asha Sharma
- Person: Phil Spencer
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