Games Press
Published
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Global gaming gift card and voucher demand rises 64% as players embrace more flexible digital spending
Global demand for gaming gift cards and vouchers surged by 64% year-on-year in the first half of 2026, with the UK market showing a remarkable 92% increase. Platforms like Razer Gold, PlayStation Network, and Steam were among the most popular choices, indicating a growing trend towards flexible digital spending and budgeting by players for games, DLC, and subscriptions.
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