Global gaming gift card and voucher demand rises 64% as players embrace more flexible digital spending
Global demand for gaming gift cards and vouchers surged by 64% year-on-year in the first half of 2026, with the UK market showing a remarkable 92% increase. Platforms like Razer Gold, PlayStation Network, and Steam were among the most popular choices, indicating a growing trend towards flexible digital spending and budgeting by players for games, DLC, and subscriptions.
- Entities
- Company: G2A.COM
- Game: Grand Theft Auto VI
- Game: Resident Evil Requiem
- Topic: Downloadable Content
- Platform: Xbox Game Pass
- Platform: PlayStation Network
- Topic: Subscriptions
- Platform: Steam
- Game: Arc Raiders
- Topic: Gift Cards
- Game: Forza Horizon 5
- Game: Minecraft: Bedrock Edition
- Game: Subnautica
- Topic: Digital Spending
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